New Media Strategy

Bobby Rettew works with clients to develop and implement New Media concepts, to distribute the video based message, and then build the community around the message. Bobby begins with identifying current communication strategies including internal communication workflow, communication staffing, past and current campaigns, and current online communication outlets. Bobby helps organizations build and transition into a strategy that maximizes online properties as the major portal of information then helps the organization identify and implement the technologies that support this information workflow.

Video Production

Bobby Rettew's video production background has provided him the skills necessary to work with groups to tell their story and create a visual message that best represents  their branded image. High definition cameras and editing equipment provide Bobby's clients with the best possible final product whether it is a television commercial, online video production, mobile video message, or DVD project. Bobby is an Emmy Award winning producer and works with Avid Media Composer, Final Cut Pro, After Effects, and Sony High Definition Cameras.

Storytelling & Message Development

Bobby Rettew works with clients to create video based solution that empowers the audience to build conversations and communities around the message. The most important part of developing the message is to understand the Rhetorical Triangle, to build context for the message. This is done by identifying all three points of the triangle (Audience, Purpose, & Delivery), then through this analysis the message can begin creation, production, and implementation. Each point is extremely important, but the most palatable is the delivery method(s). The message can be delivered using many delivery methods or distribution points: video based web development, television, email, social media outlets, and blogs.

Social Media Strategy

Bobby Rettew works with groups to understand and implement Social Media into their current media strategy. He works with groups to identify existing marketing strategies and helps implement a Social Media presence that makes sense for the organization. Then, he helps organizations set-up and implement the current social media outlets (like Twitter, Facebook, YouTube, LinkedIn, Flickr, FourSquare, Gowalla, etc.) combined with training within the organization so they can service the strategy and the social media outlets. He wants to help organizations build a community around their message. He has helped large organizations and small companies to set-up, implement, and execute a Social Media presence.